Anaze came to Ivy Vine ready to leave behind her DIY branding in favor of an identity that reflected the quality of her work today. The goal was to create a refined visual identity that positioned Enchanté beyond "social media management" and toward creative direction for luxury lifestyle brands.
Enchanté
Brand Strategy & Identity Design
Signature Brand Strategy & Identity
2 Weeks
The Client
The Timeline
The Service
Enchanté Design Marketing
Creative Direction
Elevated Social Media Management
Intentional Content
Luxury Brands
Modern Femininity
Brand Focus
Every element was intentionally designed to create a flexible, recognizable brand across every client touchpoint.
Identity System
Brand Strategy
Logo Suite
Color Palette
Typography System
Brand Guidelines
Brand Assets For Social
This project was completed as part of the Signature Brand Identity package, starting at $3,000.
This project started with strategy, not design. By clarifying Enchanté's positioning, audience, and brand personality first, we created a visual identity that feels cohesive, elevated, and intentionally aligned with the clients Anaze wanted to attract. Every element was designed to help her show up consistently across social media, client touchpoints, and support future growth.
The Strategy
Project Scope
Strong client work. Weak brand perception.
The visual identity needed to communicate the same level of professionalism Anaze consistently delivered for her clients.
The Situation
Branding Before
2
6
Logo Variations
4
Designed to flex across social media, presentations, documents and brand collateral.
Brand Colors
A refined palette balancing warmth, professionalism and personality.
Complete Deliverables
20+ page brand guidelines + quick reference one sheet for effortless implementation.
Beautiful branding is the result of intentional strategy,not just beautiful design.
Our Approach
Primary Logo
Secondary Logo
Editorial Lockup
Submark
"My brand feels way more elevated, professional, yet personally aligned. It's not just beautiful, but strategic.
What impressed me most was how deeply Jill listened and guided me toward what my brand truly needed."
In Their Words
-ANAZE, CEO, ENCHANTÉ DESIGN
