THOUGHTFUL BRANDING + WEBSITES FOR WEDDING PROS WHO GIVE A DAMN ABOUT THE DETAILS.
Behind Ivy Vine Social Co.
Ivy, my golden retriever, is very much part of the business
She’s the namesake, my constant companion, and fully believes she’s on payroll.
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You'll definitely find me with an iced matcha over coffee any day. A good classic or strawberry matcha are my go-to's.
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Outside of client work, I’m usually creating something. I love reading, baking, and leaning into my “grandma hobbies,” especially knitting. There’s almost always a personal project in progress.
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I’m based in Rochester, NY. Most days are spent working from home, bouncing between client projects, mini reading breaks, and walks around the neighborhood.
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Ivy Vine Social Co. actually started as a social media marketing business. I loved creating beautiful things, but I quickly realized I was even more interested in the strategy behind them. Why does one message connect while another gets ignored? What makes someone remember a business, trust it, and ultimately choose it?
That curiosity eventually pulled me from social media into brand strategy and design, where I could think beyond the next post and help shape the bigger picture of how a business shows up.
Today, I work primarily with wedding professionals who have already built something worth choosing. I’m endlessly curious about what their clients remember, what keeps them referring, and how the smallest details can completely change the way an experience feels.
That’s still what drives my work now. Creating something beautiful matters, but making sure it communicates what makes your business worth choosing matters even more.
things i love
Get to know Me
THE BUSINESS COMES FIRST. THE DESIGN FOLLOWS.
Most wedding pros who find me are already doing good work. You’ve built the portfolio, refined the client experience, earned the referrals, and figured out the kind of weddings and clients you want more of.
The problem is that somewhere along the way, the business evolved faster than the brand or website did. What used to work now feels harder to stand behind, harder to maintain, or just doesn’t communicate the level of experience you’re actually delivering.
I don’t believe the answer is automatically starting over. We start by figuring out what’s working, what isn’t, and what your business actually needs to support where you’re going next.
From there, every decision has a reason behind it. We look at what your clients value, what makes your business worth choosing, and how to communicate that through a brand or website that feels unmistakably yours.
That might mean stronger positioning, a visual identity that finally reflects the level of your work, or a website that answers the questions couples are already asking and makes taking the next step feel easy.
The goal isn’t to make you look like every other polished wedding business online. It’s to make what’s already worth choosing about your business easier to see.
